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Marketing
The Marketing program at Houston City College offers industry-focused, student-centered courses designed to prepare graduates for today’s fast-changing business environment. Students can pursue either a certificate or an AAS degree while learning key concepts in marketing, retailing, selling, consumer behavior, e-commerce, advertising, and marketing strategy.
- Career Path
- Business
Programs
Marketing - General, A.A.S.
Students may earn one Associate of Applied Science in one of two specializations by completing the requirements for the chosen specialization.
The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing.
TSI testing is required prior to first enrollment for all AAS degrees and level II certificates.
The Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Student Achievement
|
Graduates 2025 |
Majors 2025 |
Unduplicated |
3 Year Placement (17-18 to 19-20) |
|---|---|---|---|
| 25 | 519 | 899 | 76% |
Students will be able to:
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Identify the marketing mix components in relation to market segmentation.
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Explain the environmental factors which influence consumer and organization decision making process.
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Outline a marketing plan. Identify the elements of the communication process between buyers and sellers in business.
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Utilize marketing research techniques to implement competitive marketing decisions.
Have Questions?
We are here to help.
Dr. Juan Crawford
- Duration
- 2 years (full time)
- Program Format
-
- In-Person
- Hybrid
- Online
- Campus Location
- Total Minimum Credits: 60
-
View the Marketing - General, A.A.S.Program degree plan to see the total credit hours required.
- Cost
-
Enter the semester credit hours into the Tuition & Cost Calculator to estimate tuition.
Digital Marketing, C1
Digital marketing (online marketing) is the promoting of products, services and brands to connect with potential customers using the Internet and other forms of digital communication. This includes email, social media, web-based advertising, text and multimedia message marketing channels. Marketing campaigns which involve digital communication as listed are considered digital marketing.
The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing.
TSI testing is required prior to first enrollment for all AAS degrees and level II certificates.
|
Graduates 2025 |
Majors 2025 |
Unduplicated |
3 Year Placement (17-18 to 19-20) |
|---|---|---|---|
| 25 | 519 | 899 | 76% |
Have Questions?
We are here to help.
Juan Crawford
- Duration
- 2 semesters (full time)
- Program Format
-
- In-Person
- Hybrid
- Online
- Campus Location
- Total Minimum Credits for the Level 1 Certificate: 18
-
View the Digital Marketing, C1 to see the total credit hours required.
- Cost
-
Enter the semester credit hours into the Tuition & Cost Calculator to estimate tuition.
Marketing - Retailing, C1
The Retailing certificate provides students with specialized skills needed for entry-level positions in marketing or retailing. All courses in this certificate apply to the AAS in Marketing degree.
The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing.
TSI testing is required prior to first enrollment for all AAS degrees and level II certificates.
|
Graduates 2025 |
Majors 2025 |
Unduplicated |
3 Year Placement (17-18 to 19-20) |
|---|---|---|---|
| 25 | 519 | 899 | 76% |
Have Questions?
We are here to help.
Juan Crawford
- Duration
- 2 semesters (full time)
- Program Format
-
- In-Person
- Hybrid
- Online
- Campus Location
- Total Minimum Credits for the Level 1 Certificate: 24
-
View the Marketing - Retailing, C1 to see the total credit hours required.
- Cost
-
Enter the semester credit hours into the Tuition & Cost Calculator to estimate tuition.
Marketing - Social Enterprise, C1
This Certificate provides students an understanding of varieties of innovation and the commercialization of technology, the changing basis of competitive advantage over time, and the modern approaches to adding value to products and services, including user interfaces, user experience, and consumer branding
The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing.
TSI testing is required prior to first enrollment for all AAS degrees and level II certificates.
|
Graduates 2025 |
Majors 2025 |
Unduplicated |
3 Year Placement (17-18 to 19-20) |
|---|---|---|---|
| 25 | 519 | 899 | 76% |
Have Questions?
We are here to help.
Juan Crawford
- Duration
- 2 semesters (full time)
- Program Format
-
- In-Person
- Hybrid
- Online
- Campus Location
- Total Minimum Credits for the Level 1 Certificate: 24
-
View the Marketing - Social Enterprise, C1 to see the total credit hours required.
- Cost
-
Enter the semester credit hours into the Tuition & Cost Calculator to estimate tuition.
Marketing, C1
The Marketing certificate provides students with specialized skills needed for entry-level positions in marketing or retailing. All courses in this certificate apply to the AAS in Marketing degree.
The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing.
TSI testing is required prior to first enrollment for all AAS degrees and level II certificates.
|
Graduates 2025 |
Majors 2025 |
Unduplicated |
3 Year Placement (17-18 to 19-20) |
|---|---|---|---|
| 25 | 519 | 899 | 76% |
Have Questions?
We are here to help.
Juan Crawford
- Duration
- 2 semesters (full time)
- Program Format
-
- In-Person
- Hybrid
- Online
- Campus Location
- Total Minimum Credits for the Level 1 Certificate: 21
-
View the Marketing - Retailing, C1 to see the total credit hours required.
Sales, O.S.A.
This award provides basic selling skills essential for any business, especially for new businesses struggling to differentiate themselves from competitors. Online sales are expected to become an increasing portion of total retail sales for years.
The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing.
TSI testing is required prior to first enrollment for all AAS degrees and level II certificates.
|
Graduates 2025 |
Majors 2025 |
Unduplicated |
3 Year Placement (17-18 to 19-20) |
|---|---|---|---|
| 25 | 519 | 899 | 76% |
Have Questions?
We are here to help.
Juan Crawford
- Duration
- 1 semesters (full time)
- Program Format
-
- In-Person
- Hybrid
- Online
- Campus Location
- Total minimum contact hours for this award: 9
-
View the Sales, O.S.A. to see the total credit hours required.
- Cost
-
Enter the semester credit hours into the Tuition & Cost Calculator to estimate tuition.
